Tuesday, June 11, 2013

Car Insurance SEO writing - 6



I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting.



Why Compare?

Is it really necessary to compare care insurance rates? It seems like a lot of work! Okay, the bad news is that making a thorough car insurance comparison IS a lot of work. The good news is that it will pay off, quite literally. If the promise of saving money isn’t persuasive enough, here are some more reasons to do all that work. Starting with…

1. Well…yeah…it’s the money
Just as retail stores, coffee shops and other businesses will lower their prices or offer special promotions to lure you away from their competitors, insurance companies will do the same. In fact, prices will fluctuate pretty regularly. When you compare auto insurance rates, you’ll often find that insurers will offer different prices for your specific needs, which leads us to...

2. Your driving needs change
Maybe you got a new job and your commute got longer. Or maybe you now live in a more high-traffic area. Maybe you’ve had a child or two. Each of these factors, along with many others large and small, can alter your car insurance needs, thus altering your policy. And different companies may cater to customers with your specific needs with discounts and the like. Or, you might need a more sympathetic insurer because…

3. Your driving record isn’t so hot
Did you get a ticket recently? Were you involved in a collision that may or may not have been your fault (i.e. it was your fault)? You’re probably convinced that your rate is doomed to skyrocket. On the other hand, what if your record is spotless? Do you think that your rate will remain the same when it’s time to renew? Not so fast. If you put in the effort to compare car insurance quotes, you may be surprised to find companies that are willing to work with your personal circumstances (whatever they may be) – being affordable despite some violations, or rewarding good driving with lower quotes. And we bet you didn’t know that…

4. Local insurance agents and national agencies operate differently
While they may differ in quality, they most definitely differ in style, which will be discussed in detail elsewhere. But your satisfaction with either depends on your preferences, which you won’t discover unless you compare auto insurance quotes and companies. You shouldn’t resign yourself to service that you’re not completely satisfied with, and you definitely shouldn’t just accept an insurance rate that you think is too high. Get online, on the phone, ask around and make those car insurance rate comparisons. You can even claim it was your own idea.

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