Tuesday, June 11, 2013

Car Insurance SEO writing - 4



I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting.


Make Lemonade Out of that Lemon

Free car insurance quotes are available everywhere. You can compare and contrast different providers for weeks at a time. While you may be able to find some special discounts and lower rates due to your driving record, the fact remains – it’s going to be a lot harder to get cheap car insurance if your car is a piece of s—t. Or if it looks like a piece of s—t. Or looks great but drives, sounds or smells like a piece of s—t. You should upgrade that s—tty car of yours before you can think about getting a discount on your insurance. But of course, you’re going to say “If I could afford to upgrade my car, I probably wouldn’t need to cut corners on insurance, now would I?” Fair enough. But there are ways to upgrade your trusty old ride without sending it to the glue factory, and some of them are free.

Keep it clean
Your neighbor’s 14-year-old kid didn’t finger-scrawl “WASH ME” on your rear windshield just because he’s an unruly little punk (even though he is). He did it because that inch-thick film of God-knows-what that you left on your car was too inviting a target to pass up. It won’t hurt you to keep the chariot shined up, inside and out. Windex the headlights, wax up the wheels, vacuum the upholstery. A clean car is a more valuable car, and it gives the impression that it’s not a hazard. It also looks 10 years newer than it actually is.

Get dirty yourself
Your car’s oil and other fluids need to be changed or refilled on a regular basis. It goes without saying that doing so will keep it running like the day it was built for a long time. But you can save yourself a lot in labor costs by sliding underneath and doing all the work on your own. It’s not as difficult as you think, and if you let your insurance agent know of your newfound greasemonkey-dom, it may get a cheaper quote. Responsible driver + car repair/maintenance skills = less money for the insurance company to spend because your engine is less likely to explode = more reason to give you a lower rate.

Detox your AC
This may take a little more effort, but you should keep your air conditioning system sanitary. Regularly clean it out (there are many instructional web pages for it) and disinfect it. At the very least, a dirty AC can result in blocked air flow. A middling consequence can be funny – but not “ha ha” funny – smells emanating from your vents. At the very worst, it can shoot dangerous bacteria DIRECTLY INTO YOUR MOUTH. Wipe up the inside of your air conditioner and you’ll be surprised how much better it works and how much fresher the inside of your car feels.

Be full of hot air
Your tires, we mean. Keep them inflated to their proper levels at all times and don’t be too lazy to check them consistently. Underinflated tires are much more susceptible to blowouts, which are not only a gargantuan pain in the neck and potentially very dangerous, but a drag to insurance companies too. You think your providers will be quick to slash your renewal rate when they see how often you used their roadside assistance feature during your last contract? On top of all that, well-inflated tires can improve your gas mileage and last months, or even years longer than your old flaccid ones.  
 

Car Insurance SEO writing - 3



I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting.

The Price of Free-dumb

Okay, admit it: you hate paying for stuff. Hate it. Despise it. It seems like everything has a cost attached to it. In the city you pay for a parking spot no matter how early you arrive. At the gas station you pay to put a little air in your tires (really – they’re charging for air, the most abundant of elements), and so on. Where are the freebies, you must be asking? Here’s the bad news: there aren’t any. Now here’s the good news…okay there isn’t any good news. But before you spend the next week wallowing in your own cheapness, here are a few examples of when “free” wasn’t such a good thing. Maybe there is some good news: you’re not one of these people.

Amanda Clayton was 24 and unemployed when she won $1 million in a Michigan lottery. And no, that wasn’t the “free” part, as she had to purchase the lottery ticket to win. Young Amanda must’ve felt really lucky when she continued to receive unemployment benefits (in the form of food stamps) after she became a millionaire. And by “really lucky” we mean “fully justified.”

"I thought that they would cut me off, but since they didn't, I thought maybe it was OK because I'm not working ... I mean, I have no income and I have bills to pay," is what she said.

See? Cut her some slack. She had those pesky bills and not one, but two houses to take care of. Yes, you read that right. A woman who owned two houses and won the lottery felt getting taxpayer-funded assistance was just fine. After the word got out, Clayton was put on probation for fraud, ordered to pay back the $5,500 she collected since winning the lottery, and generally became nationwide villain/laughingstock. All because she thought she was getting free government cash.

According to her friends, Clayton couldn’t handle her newfound notoriety and her life spiraled out of control. She was found dead of an apparent drug overdose just over a year later.

Tiger Woods is someone you may have heard of. He’s the young golf legend who earned, yes – earned, nearly a billion dollars in winnings and endorsements, had a beautiful wife and kids and a seemingly even bigger future ahead of him. The genius turned all that upside down by convincing himself that his accomplishments entitled him to free sex. Lots of it. Lots and lots of it.
Tiger began Thanksgiving Day, 2009 began like any other day: enjoying life as a sports icon and hiding his numerous affairs from his blissfully or willfully naïve wife. He ended it with his Escalade wrapped around a tree, a sand wedge wrapped around his head and every stripper, socialite, porn star and silicone-fueled street urchin within 400 miles claiming to have bagged him. As the months went on, the stories got more outrageous – one being that Tiger, who’s probably as shocked as we are that a dorky nasally-voiced golfer could get that much poontang, continued to text one of his mistresses while in a violent argument with his wife Elin about…his mistresses.

His explanation? "I thought I could get away with whatever I wanted to." Sound to you like someone who thought he could get a free lunch (a well-used, herpes-infected lunch)? Of course, none of his sexcapades ended up being free. He lost lucrative endorsement deals with Gatorade, General Motors, Tag Heuer and more. Not to mention his divorce settlement that cost him $100 million plus $20,000 a month to his ex-wife.

Oprah Winfrey became internationally famous for giving away free stuff. Okay, she may have done other things, but no one remembers those. As Oprah’s daytime talk show became a ratings behemoth, the gifts she hid under the seats of her studio audience became more extravagant. Best-selling books and concert tickets evolved into expensive jewelry, vacations, speedboats with rocket launchers mounted on them like G.I. Joe, etc. Fans traveled from around the country to be a part of the audience, and viewers tuned in by the millions to see what the media queen would give away next.

Of course, it didn’t take long for some enterprising con artists to take advantage of Oprah watchers’ lust for freebies. In 2009, The Oprah Millionaire Contest Show email scam was launched. In short, a very official-looking email was spammed to thousands of people claiming to be from Oprah’s company, Harpo Productions, Inc. The email asked for some personal information from the recipient in order to be entered for a chance to appear on “The Oprah Millionaire Contest Show” held later that year. The “electronically chosen” winners would have to answer some trivial questions from Oprah for a shot at the million bucks. But there were two catches. First, the winners had to pay for the airfare and cab fare provided by “Harpo Production, Inc,” presumably by credit card. And slightly more importantly, The Oprah Millionaire Contest Show didn’t exist. There isn’t any number of exactly how much money was collected by this scam, but we’re guessing A LOT of winners were “electronically chosen” that year. Fans who thought they could ride Oprah’s free-stuff tidal wave found themselves freed from hundreds or more of their own dollars, and part of Internet history.

Car Insurance SEO writing - 2

I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting. 



CHECK YOUR WALLET! YOU MAY HAVE BEEN ROBBED!

Yes – robbed on your CAR INSURANCE! Okay, before you click away grumbling “bait and switch,” think about it for a second. Everyone’s looking for cheap car insurance; how much are you paying, and are you happy with it? The truth is, while everyone wants cheap auto insurance, most of us just accept standard rates without considering the personal circumstances that could get us the cheapest car insurance possible. So while you may not have technically been “robbed,” you may very well be paying too much. Here are some factors that can lead you to the cheapest auto insurance you can find (without sacrificing quality, of course).

1. You’re in your heyday.
Of course, most of us think “our time” just always happens to be RIGHT NOW, but when it comes to getting cheap auto insurance quotes, you may actually be the perfect age. Generally, drivers between the age of 25 and 55 are offered the cheapest car insurance quotes, because they’re considered lower-risk drivers than those younger or older.

2. You’re movin’ on up.
Have you relocated from a high-crime area to a low-crime one? Then you can move from expensive car insurance rates to cheap car insurance rates. Because it will likely cost them less in the long run, insurance companies will almost always offer more inexpensive car insurance rates to drivers who live and park in statistically wealthier or lower-crime areas.

3. You’re a techie.
Exclusively online car insurance providers are growing in number. To counter their drawbacks (no local offices, no face-to-face contact), online auto insurance companies will often offer specials or discounts to gain and keep customers. So don’t just open your phone book or ask around; fire up your computer or smartphone and you may get cheaper car insurance that you could imagine.

4. You’re a braniac
As mentioned above, younger drivers will usually not get offered the cheapest auto insurance rates. But there is an exception. Many providers will offer car insurance cheap, or at least cheaper, to students with good grades. Student discounts are not uncommon; break out that sterling report card when you search for that inexpensive car insurance.

5. You walk the walk
If you hardly ever drive, why shouldn’t you get the cheapest car insurance, or even cheap motorcycle insurance? Just make it clear to potential providers that your vehicle, whatever it may be, spends most of its time in the garage and watch your rates come down.

6. You’ll try a little togetherness
If you’re looking for the cheapest auto insurance and the cheapest motorcycle insurance, consolidating all your plans under one insurer could lead to slashed rates. Companies want your business – all of it, and will offer multiple-vehicle discounts, and the really cheap car insurance you’ve been looking for.

Car Insurance SEO writing

I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting.



Keep that money in your wallet…

Yes, we know – we don’t have to tell you that twice, especially when you’re shopping for car insurance. Everyone’s looking for the cheapest, yet most comprehensive deals. And in a sadly ironic twist, some industrious companies will try to take advantage of your frugality by charging for what should be free car insurance quotes. That’s right – in order to find out which provider will give you the lowest price for the coverage you’re looking for, you’ll have to fork over a few bucks. Is this legal to charge for auto insurance quotes? And should you pay for them?

The short answer to the first question: yes. There’s nothing illegal about charging you for normally free auto insurance quotes. Insurance companies will have you believe that what you’re paying for is some top secret, classified information that only they possess. So the temptation to purchase will most likely be there. But should you? Short answer? NO. It wouldn’t be smart of you to pay for quotes, and believe it or not, it’s not smart of anyone to charge for them.

In case you haven’t noticed, free auto insurance quotes, sometimes free instant auto insurance quotes, are available virtually EVERYWHERE. Due to the massive number of car insurance companies out there, they have to do everything it takes to remain competitive or get lost in the shuffle. Offering free car insurance quotes, or free online car insurance quotes, is just one of the techniques they’ll use to get your business. Yes, the free reports that providers give you will almost assuredly be crafted to make the offering companies look better than all the rest, and that’s something you should be prepared for. Better rates from different companies and other important information might be left out. But keep in mind - quotes that you’ve been charged for aren’t any more likely to be unbiased. You could pay for the same incomplete report you could get for free.

Where charging actually hurts companies is pretty obviously right up front. By asking for money for a simple comparison report instead of offering free car insurance quotes, they’re immediately putting you on the defensive and making you think “If these guys are going to charge me for this, why would their actual insurance rates be any better?” You get the feeling that you’re getting fleeced – legally. It’s more likely to drive you away, toward the multitude of companies offering free auto insurance quotes, than to make them any profit. Stick with the complimentary offerings, compare as many as you can and your money will stay right where you want it.