Tuesday, June 11, 2013

Car Insurance SEO writing

I did some freelancing for a company called WebJuice, the Kayak.com of car insurance. My objectives were to stick to a topic, include all the top-rated SEO keywords on that topic and make it interesting.



Keep that money in your wallet…

Yes, we know – we don’t have to tell you that twice, especially when you’re shopping for car insurance. Everyone’s looking for the cheapest, yet most comprehensive deals. And in a sadly ironic twist, some industrious companies will try to take advantage of your frugality by charging for what should be free car insurance quotes. That’s right – in order to find out which provider will give you the lowest price for the coverage you’re looking for, you’ll have to fork over a few bucks. Is this legal to charge for auto insurance quotes? And should you pay for them?

The short answer to the first question: yes. There’s nothing illegal about charging you for normally free auto insurance quotes. Insurance companies will have you believe that what you’re paying for is some top secret, classified information that only they possess. So the temptation to purchase will most likely be there. But should you? Short answer? NO. It wouldn’t be smart of you to pay for quotes, and believe it or not, it’s not smart of anyone to charge for them.

In case you haven’t noticed, free auto insurance quotes, sometimes free instant auto insurance quotes, are available virtually EVERYWHERE. Due to the massive number of car insurance companies out there, they have to do everything it takes to remain competitive or get lost in the shuffle. Offering free car insurance quotes, or free online car insurance quotes, is just one of the techniques they’ll use to get your business. Yes, the free reports that providers give you will almost assuredly be crafted to make the offering companies look better than all the rest, and that’s something you should be prepared for. Better rates from different companies and other important information might be left out. But keep in mind - quotes that you’ve been charged for aren’t any more likely to be unbiased. You could pay for the same incomplete report you could get for free.

Where charging actually hurts companies is pretty obviously right up front. By asking for money for a simple comparison report instead of offering free car insurance quotes, they’re immediately putting you on the defensive and making you think “If these guys are going to charge me for this, why would their actual insurance rates be any better?” You get the feeling that you’re getting fleeced – legally. It’s more likely to drive you away, toward the multitude of companies offering free auto insurance quotes, than to make them any profit. Stick with the complimentary offerings, compare as many as you can and your money will stay right where you want it.

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